Last
modified:
08 May 2007
Mexico . - Approximately
20 million online users
Spain .- Approximately 16.5 million online users
The US Hispanic market, a
market of almost 40 Million people in 2005 with a purchasing power
approaching USD $700 Billion, continues to grow in Internet usage with
approximately 15 to 17 million users.
Rest of Latin America
(excluding Brazil). Although it is difficult to find specific numbers
regarding the rol, by elimination we have concluded that there are
approximately 25 to 30 Million online users in the approximately
Total number of Hispanic/Spanish speaking
online users worldwide is approximately 80 million users
In our opinion and based as well on
our web traffic and surveys since 1999, the most important Spanish speaking
markets for inbound tourism to Canada are Mexico, Spain, Colombia, Peru,
Venezuela and the US Hispanic markets. The best markets to target are
Mexico, Spain and the US Hispanic markets due to their
proximity to Canada (even though airlift from Spain is not great), the fact
that their citizens do not require a visitor's visa (trv), and the
fact that millions of their consumers can afford to take a vacation in
Canada.
The combined GDP for the Spanish,
Mexican and US Hispanic markets is approximately $2.8 TRILLION
in Canadian dollars (1 usd = 1.15 can): Spain -$1.2 trillion, US Hispanic -
$803 billion, Mexico -$800 billion. The combined population
is approximately 182 million people. (sources: DFAIT -
MAECI, Hispanic Business, Mexico's Presidency website.)
Visitors to Canada in 2004 -
From Spain: 43,396 From Mexico: 177,269
Finally some interesting numbers from
the World Travel and Tourism
Council: International Tourism Departures and personal travel
and tourism spending (includes traditional personal spending by
residents on services that are normally associated with the Travel & Tourism
industry)
-
Mexicans in 2004:
13,536,676 (spent $21.6 billion usd)
-
Spaniards in 2004:
34,728,000 (spent $86.9 billion usd)
Obviously, there are no figures for the
US Hispanic population alone, so we do not know how many of the US's
60,271,981 international departures in 2004 belonged to Hispanics in that
country.
Not surprisingly the markets
mentioned above generate most of the traffic to our websites. (Network,
Unresolved refer to Internet connections that cannot be traced to a specific
country. Based on analysis of our surveys and emails we conclude that these
users live mostly in Mexico and the USA).
| |
Top countries
visiting Canadá en Español |
|
1 |
Mexico (40 % to
50% of traffic) |
|
2 |
Network |
|
3 |
Unresolved/Unknown |
|
4 |
US Commercial |
|
5 |
Peru |
|
6 |
Spain |
|
7 |
Argentina |
|
8 |
Colombia |
|
Canadá
en Español web sites |
Visits |
|
2006 |
2,029,385 |
Advertising and partnering opportunities
"Internet
usage in Latin America is concentrated in the demographic sector with the
greatest purchasing power, with 90% of all Latin American Internet users
belonging to the upper and middle socio-economic classes.
" source:
Terra
Networks SEC S-1 Filing (SEC form S1) October 29, 1999
"Canada must be a just society...Our dreams for this beautiful
country will never die" Pierre Elliott Trudeau 1919-2000
